dare to be simply bold.

"I am never not thinking about brands and products; how they work within each of our daily rituals and individual lifestyles. Industries and businesses are rapidly emerging and evolving across the globe, and it constantly intrigues me to know more and to do better. It will always be a privilege to be a part of the storytelling and the magic - I learn something new every single day. I truly love what I do. This isn't work for me - this is my life. I live and breathe it..."

Nic has 25+ years of executive leadership in business, design, brand, marketing, product and category management. Having worked with some of the world's most successful and leading brands such as Bonds, Berlei, Sheridan, Triumph, Dusk, Skins, Mr Vitamins, Sydney Airport Corporation, Venues NSW, Libra, Essity, TexBet and luxury lifestyle brand Cultiver, to name just a few.

With her extensive background in business, creative direction, product, brand design and marketing, Nic prides herself on having a thorough understanding of the ever evolving world of consumer led brands.

Growing up in Sydney, and now residing in the Noosa Hinterland, Nic loves nothing more than living near the ocean and being amongst nature. Her fascination with architecture, interior design, travel and cooking are her other joys in life.

Nic and Wade’s friendship spans in excess of 20 years, and they come together to form boldest. group, after the successful exit of TexBet. Their sights are now firmly set on what they can create within this new space, working on an abundance of opportunities and connections that have come their way.  

dare to be simply bold.™